Based on research. Informed by experience.
Many children can be scared of math for a number of reasons. Through experience and research, we know a lot of that comes from children hearing adults say things like “Math is hard!” and “I’ve never been good at math!” They learn that it is something to fear.
The Concern
Math Anxiety
Because of this, some children can develop anxiety surrounding math tests, math homework, and even talking about math. If it’s something that they think is hard or that they won’t be able to do well, they begin to avoid it.
Avoidance
Research indicates that avoidance of math can become a pattern which, in later years, can dictate a teenager’s choice in high school classes. Math avoidance can continue to impact a young person’s selection of coursework and college major, which ultimately limits their career choices.
The Solution
Math-Talk
The designers of That’s Math! have followed the research and their own experience to bring to you a tool to help counteract this affect. You learn how to share with your children where math happens all around you!
Engaging Math
Research has also shown that children who feel supported in exploring and learning math are more likely to learn and pursue the understanding of it on their own. Kids become more comfortable and familiar with concepts and terms and will engage, rather than avoid, mathematics.
Step-by-Step
This interactive website is designed to help you, the parent, notice and talk about math with confidence. You get step by step instructions on how you can SAY MATH to your little one so they actually grow to like math.
Lasting Change
That’s Math! helps you to create a family culture that will show your children how comfortable talking about math can be. Doing this early on can begin a pattern of kids embracing math and exploring it with self-motivated curiosity at home AND in the classroom.








